What is Contextual Targeting? & Its Importance in the Context of Ads
What is Contextual Targeting? & Its Importance in the Context of Ads It is vital to understand that, in the world of online advertising, it is increasingly essential to assert that the content in which advertising is embedded is relevant. The reason for this is that there is so much content online that an ad’s viewers, in other words, the audience, must be determined by the content that is watched by the viewers and what that audience is reading about. What is Contextual Targeting? Contextual advertising is a form of web advertisement that targets any web page, app, or other digital platform based on the content of existing users. In other words, contextual promotion primarily says there is no need […]