What is Off-Page SEO?

Off-Page SEO technique sometimes called off-site SEO techniques – is a technique of improving the ranking of the website in the Search Engine Ranking Pages (SERPs). 

Off-page SEO has nothing to do with website design and the technical part of the website. Basically, it is a type of promoting a website across all the internet channels. Optimizing for off-site ranking involves a number of techniques that we will discuss below.

On-Page SEO vs Off-Page SEO

Let’s talk about the importance of the Off-Page SEO in compared to the On-Page SEO.

Off-page SEO is a lot harder to get good results than on-page SEO. Because it does not have an instant impact on a website. The result is gradually seen in the longterm process.

On-page SEO is much more important than off-page SEO when it comes to priority. But, off-page plays a vital role in authority, trustworthiness, and relevance.

How Important is Off-Page SEO?

Talking about overall ranking factors, On-page SEO only is not enough. Google changed its algorithm frequently and analyze each page considering multiple factors. According to the research, off-site SEO carries more than 50% of the ranking factors.

Let’s look at the following diagram by MOZ to capture the view of different ranking factors and their percentage consider by Google.

Best Off-Page SEO Techniques

1) Guest Posting

Guest Posting is publishing content on other websites on a relevant topic. This is the best way to attract a targeted audience to the website. All you need to do is find a perfect blog or website that allows you to post as a guest.

Some of the blogs offer guest posting and write-for-us options on the homepage of the website. If not, you can make your own business circle to guest posts regularly. Guest posting helps in building community within your industry. Having said that, guest posting is one of the best off-page SEO techniques.

2) Social Media Promotion

Social Media Sharing helps content to reach more audiences and it has become the best way to share any information because more people engage in social media than any other platform. It also plays a significant role in helping you find your favorite websites. So, social media promotion is one of the best ways of driving traffic to the website. Thus it is effective off-page SEO Techniques.

3) Email Marketing

Email marketing is another off-page SEO technique. It is one of the legitimate ways of offering specific products or services to targeted customers. In order to carry out email marketing, you first need to collect the email of targeted customers through email campaigns, newsletter signups, and contact forms. You can also offer seasonal deals and offers through email marketing.

Email is also a great way to drive traffic to the website. Marketing your products or services by email can be a fast, flexible, and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalized messages.

4) Q/A Submission

Answering the questions is a great way of driving traffic to the website. You can use sites like Quora.com, Answer.com, yahoo.com, answerbag.com, etc. The best tip is you have to find the audience of your niche and solve the problem of your niche. The traffic from Q&A sites is quality and stable because the targeted audience comes to your site.

5) Influencer Marketing

Reach out to the influencer in your industry. List out the people who are doing great in your niche and let them know about your content, services, and products. And encourage them to share your content with their audiences. Influencer marketing can be paid, in some cases depending on how many followers he or she has.

So, strategic partnerships and mutually beneficial relationships with other influencers can help you get more exposure from the right audiences.

6) Link Building/Exchanging

Link building is another very important off-page SEO technique in today’s practice. It helps increase trust, and brand in the internet world. Google prioritizes the content with a higher number of links.

Link exchanging is the process of giving a link to each other in the relevant contexts.

There are mainly three types of links

• Natural Links: The user or Customers or Second person automatically (by themselves) links to your site as a sign of trust, endorsement, and appreciation.
• Manually Built Links: You get the link back manually by asking them to link back to your website.
• Self-Created Links: These are the links created intentionally by commenting in blogs, directories, and blog comment signatures with the optimized anchor texts.

7) Image/Document/Video Submission

Share images, documents, videos, and other relevant infographics in the respective directories. This way, you can drive traffic to your site. Images and Videos can go viral nowadays, so you should bet on them. For example, you can use the following platforms –

Image – Instagram, Pinterest, Flickr, Photobucket

Video –  YouTube, Vimeo

Document – SlideShare, Issuu, Scribd

8) Social Bookmarking

Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Delicious, Reddit, Digg, etc.

The content on these sites is updated very frequently, so, search engines really like these types of sites  You should be very careful while doing this and you must properly handle the tags which are essential to broadcasting your news on a wide area network.

9) Blog Commenting

Do not hesitate to comment on authority blogs. Blog comments on other blogs within the same niche as yours allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site.

Blog Commenting is also the best off-page SEO technique.

Note: Do not comment everywhere, instead choose the blog that is relevant, authentic, trustworthy, and also has higher numbers of audience.

10) Get Listed in Local Business

Getting listed in the local business is essential in today’s online business.  Depending on your niche and business fields, you might find that listing in local directories may be useful. You have to optimize your content and links and from that, you can generate a decent number of social traffic and brand awareness.

Local listing is very important for two factors, if you are doing business locally then you have a high chance of getting business also you should not fight with global competitors. Instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website. So, Local listing is another best off-page SEO techniques.

Submit your website to sites like; Google My Business, Google Maps, Yellow Pages, Local Business Directories, etc.

So, these are the widely followed Off-Page SEO Techniques by the professional.

Comparatively, off-page SEO is a lot harder to get good results than on-page SEO. These 10 tips should boost your SEO strategies and improve your website traffic numbers. You have to work at it over time and perhaps get out of your comfort zone and network with other bloggers.

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